One of our assignments this week was to interview a professional who works in a feild involving Digital Design. I interviewed Crystal Kahle, the Human Resource Manager at St. Anthony's Hospital right here in O'Neill. Part of her job is creating marketing material for the hospital.
When I asked her about basic design principles to follow she gave me two that she goes by. One of them is to know your demagraphic. This is knowing who you are advertising to, so you can appeal to them and catch their interest. An example of this would be using bright eye-catching colors for the youth and more uniform and symmetrical documents for an older population. The other principle Crystal goes by is to have a focal point to draw the eye of the people that you want to notice your advertisement.
Tips that Crystal gave me were to know who you want to reach out to. The eyes likes lines and creative things. If you had three different text bullets on your paper it would be more appealing to line them up, rather than scatter the around the paper. Think outside the box for more ideas.
The advice that Crystal would give to a novice designer would be to take any classes you can to learn about design. She said to go out and experiment with things, trying different colors and effects. It also helps to look at other works for ideas, such as magazines of newpapers.
Thank you for your time, Crystal! :)
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1 comment:
I a lot learned from Crystal's interview. I found it helpful how she explained to use bright colors for youth and more subdued, uniform formats for an older population. Very helpful.
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